#1 Rule of Marketing
Everyone is not your customer.
David Ralston LMT (480)512-2667
#1 Rule of Marketing
Everyone is not your customer.
The info within this site may offend some of you. Just a warning in advanced.
Yes it's true we don't all hold the pencil in our hand the same way or see the same art work as appealing to the eye, the truth we don't even speak the same you say soda and I say pop.
We are not all the same.
We may not all have the same experiences & expectations which lead to different opinions.
Take a deep breath its totally ok.
We don't have to agree on everything in life.
We may not have all the facts.
However realize your truth or experiences may not be the same as mine.
So at that point we move on from trying to force or convince someone to change. So
If you feel you must be right and need me to agree with your political or religious choices or diet fads perhaps you are in the wrong office. You want me to say sure you can go back to boxing class it's not going to hurt you. Nah I am to honest.
Point is we don't always have to win people to our thinking. Let it go! Imagine the wolf above saying no you shut your face I am TOTALLY right!!!!!!!!!
Please understand I am not opposed to hearing your thoughts but please accept I may see things from a different view.
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So perhaps the real question your looking for is...
Are you worth my time and money?
Can I afford the session?
Do I value your work?
Can you help with my issue?
Quite possibly the big question is...
Can you adapt and be flexible to my needs?
I ask you to ask the big question to yourself what am I truly seeking? Do you feel comfortable in explaining cause I am not a mind reader? Ask yourself is it even attainable? You come in with pain you have had for 20 years and you want it all gone in 59 minutes.
Hmmmm Is this reality or are we dreaming.
I would like you to heal my anxiety and listen to me vent. Hmmmmm
In 20 plus years I have bumped into a lot of situations and as the years go by I simply ask you take a few moments out and ask yourself the reasonable question, what am I really expecting...
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Why do some list $$$ and some don't?
Why are some so costly while others are so cheap?
I'm not hiding anything,
So please check around see for yourself.
I always find it interesting how within our field
people graduate school have a few months experience
and they are charging more than someone
with vast amounts of experience who has been doing it for 20 yrs plus...
Does this make them better? You get what you pay for may be accurate some times but not always...
All Payments collected prior to treatment.
$100.00 = 60 minutes
$145.00 = 90 minutes
$190.00 = 120 minutes
All Payments collected prior to treatment. Why? That is my policy.
Cash,
Zelle,
Venmo,
HSA/FSA card if you don't mind to pay the transaction fee of using the card.
NO CONTRACTS
Prices don't fluctuate based on you joining a membership. Your an adult take ownership of how serious you are in looking to get better health. You could have a gym membership and use it once or twice a year. Once again good work, good food, good service, will draw people and they will come back if they value the experience.
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Benefits to bring my own sheets?
"I don't like the laundry soap you used it bothers my skin"
"Oh I hope my spray tan chemicals I use come out of your sheets, I don't want to ruin your sheets"
" I am so sorry I didn't realize I was bleeding from that scab of mine"
These issues are taxing over the years and would help me out if you would bring in your own sheets. However the choice is yours. Thank you
At current time I am not using different oils people bring in for me to use.
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- Please contact within 24 hrs to cancel its respectful and helps with the ability to schedule. If you call under 24 hrs let's say 6 hrs till your massage starts, hopefully someone will fill that time on the schedule or there will be a charge for missing an appointment. What's the charge? The time of the slot you booked for, were you scheduled for 60 or 120? Remember own your choices. I get the feeling some whom like to test you and see what they can get away with will not like this situation or policy.
- Trust me this happens all the time when you are lax in enforcing your 24 hr cancellation policy. Why? Let's just be real people don't value your time they value their time.
- It is at the discretion of myself to cancel a massage at anytime for disrespect to me or inappropriate touching or if you are considered a no show after 15 minutes of running late. If you do one thing learn to value the time of others. I get it flat tires happen, Too much snow on the roads, You woke up sick. I get it, Trust me I have been down the same road.
Don't come if you are sick as No one wants to get sick!
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Think about it
So the engine light just came on the dash of your car showing you a problem exists .
Would it be a wise thing to ignore it, Or just lift the hood to the engine, locate the wire, & cut the internal wire relaying the message. Ahhhh problem solved!
By cutting the wire / messenger out of the picture you're not really dealing with the actual problem.
This is what pills and medication typically do & possibly even surgery. So while cutting a nerve there is no more signal. This is typically a last resort and permanent situation. I know it is covered under your insurance and the doctor said this was the thing you needed.
More money more money more money
Volume based office
I asked a lady why she comes to me as she has so many choices all throughout this area. She said I truly feel you care and you enjoy spending time with my issues. I don't feel that with most people I go to. They are always in a hurry.
I said yeah that is the difference from a volume business compared to someone like me. I told her about a busy chiropractic office and how there was a standing line to get in to see them for your 2 min adjustment.
It runs like a factory. Unfortunately you're under the clock in this type office it's all about numbers and volume, selling contracts at a large number of visits (UP FRONT) for a discount.
You have to love those sales games!!!!!!!!!!!!!!
Many volume-based businesses are run with the mindset more is better.
So I would question, Is the focus on numbers, dollars, volume, or the best care that can be given?
One could become a number, easily lost in a system where there is so many knocking & substandard work is quite possibly the norm.
But you say it can't be that bad because your health Insurance card copay is only $25.00.
Unfortunately these offices see a high volume which means MORE money for advertising and marketing which means MORE people see their info which means sometimes people think the BIGGER you are you must be good.
After all I heard you on the radio and the TV and you have a BIG building so your work has to be good. Plus you have an affiliation with this sports team, volunteering your work.
Let's keep it real they use you because of the fact you're willing to volunteer your time and give you the perk of sharing pictures on social media. Connections go along way, but truly don't mean your work is good.
In a relationship with someone who truly cares they spend TIME period. However realize someone can still spend time with you and have no skill or passion of wanting your best.
Please remember I am not restricted to follow an outline of the insurance company that will pay for certain codes. I am also not restricted on a time clock trying to cash in on multiple codes. You realize the more codes the more money. The goal of these type offices see you as what does your insurance cover?
Wisdom from experiences
Now a days we need the waiver
MEDICAL DISCLAIMER: All information on this website is intended for instruction and informational purposes only. The authors are not responsible for any harm or injury that may result. Significant injury risk is possible if you do not follow due diligence and seek suitable professional advice about your injury. No guarantees of specific results are expressly made or implied on this website.